Our Story Unfolds
From ambitious beginnings to industry recognition, discover how xenoriluthava evolved into Australia's premier sales education platform through innovation, dedication, and genuine commitment to student success.
The Foundation Years
What started as a small consulting practice in Launceston grew from a simple observation: traditional sales training wasn't working for modern professionals. Founder Marlowe Hendricks noticed that most programs focused on outdated techniques rather than building genuine relationships with clients.
Digital Transformation
The pandemic changed everything, but it also opened new opportunities. We pivoted to comprehensive online learning while maintaining the personal touch that made our programs effective. This shift allowed us to reach professionals across Australia who previously couldn't access quality sales education.
Recognition & Growth
Last year marked a turning point when our adaptive learning methodology gained recognition from major Australian corporations. Companies began sending their teams specifically for our relationship-focused approach to sales, validating our belief that authentic connection drives better results than aggressive tactics.
Looking Forward to 2026
We're developing advanced simulation-based learning experiences that will help professionals practice complex sales scenarios in realistic environments. Our goal isn't just teaching techniques — it's building confidence and genuine expertise that translates to real-world success.
Start Your JourneyThe People Behind xenoriluthava
Our approach combines decades of industry experience with fresh perspectives on how modern professionals build lasting client relationships.
Marlowe Hendricks
Founder & Lead Instructor
Twenty years in pharmaceutical sales taught me that relationships matter more than scripts. I started xenoriluthava because too many talented professionals were struggling with outdated approaches that felt inauthentic and produced inconsistent results.
Seraphina Walsh
Program Development Director
My background in educational psychology helps shape learning experiences that actually stick. We don't just present information — we create environments where professionals can practice, fail safely, and build genuine confidence in their abilities.